Marvel’s Avengers, a live-service game, was delisted from storefronts just three years after its release, indicating a significant failure in strategy. However, Marvel is reportedly aware of its gaming division’s underperformance and has plans to address this. The upcoming Black Panther and Iron Man games are part of Marvel’s new strategy, aiming to turn their gaming fortunes around after previous commercial flops. Marvel’s focus on individual superheroes, like their successful Insomniac Spider-Man series, suggests a promising direction for their future games.
While recent Marvel games like Guardians of the Galaxy and Midnight Suns received critical acclaim, their sales figures did not match up. As a result, it is unlikely that Marvel’s new strategy will include follow-ups to these games. However, the highly anticipated release of Spider-Man 2 on October 20 is expected to be a guaranteed hit, building on the success of the previous Spider-Man game and Spider-Man: Miles Morales.
In summary, Marvel’s decision to delist Marvel’s Avengers highlights a significant failure in the company’s gaming strategy. To address this, Marvel plans to focus on individual superheroes in their upcoming games, taking inspiration from the success of the Insomniac Spider-Man series. While recent games like Guardians of the Galaxy and Midnight Suns received positive reviews, their sales performance was lackluster. Despite this, the upcoming release of Spider-Man 2 is anticipated to be a success.
