Fresh Del Monte Produce Inc. has announced plans to introduce its innovative Rubyglow® pineapple to the European market in early 2025, responding to growing demand. This follows the pineapple’s debut in China in January 2024 and a subsequent launch in North America in May 2024. The Rubyglow® pineapple is distinguished by its red outer skin, bright yellow flesh, and a sweet flavor akin to the Del Monte Gold® Extra Sweet pineapples. Due to high interest, a waitlist is now available in several European countries, with those registered to be contacted upon product availability.
Mohammad Abu-Ghazaleh, Chairman and CEO of Fresh Del Monte, expressed pride in introducing the Rubyglow® pineapple to Europe, highlighting the company’s leadership in the pineapple market. Fresh Del Monte scientists have been developing this pineapple, grown in Costa Rica, for over 15 years. The Rubyglow® pineapple is a hybrid fruit, created through traditional crossbreeding techniques with roots from a traditional pineapple and a typically inedible Morada pineapple. Due to its complex cultivation cycle, requiring two years for growth and limited seed availability, the Rubyglow® pineapple remains scarce globally.
Fresh Del Monte has been at the forefront of pineapple innovation since the 1990s, beginning with the Del Monte Gold® Extra Sweet pineapple, noted for its golden color and sweetness. The company’s development program has also produced the Pinkglow® pineapple, Honeyglow® pineapple, Del Monte Zero® pineapple, and now the Rubyglow® pineapple.
Fresh Del Monte Produce Inc. ranks among the leading producers, marketers, and distributors of high-quality fresh and fresh-cut fruit and vegetables. The company operates under the DEL MONTE® brand and other trademarks, focusing on product innovation, quality, and reliability. It is publicly traded on the NYSE under the symbol FDP and has been recognized for building trust among customers, investors, and employees. Fresh Del Monte has received accolades such as being named one of America’s Most Trusted Companies by Newsweek and a Humankind 100 Company by Humankind Investments.
For further information, contact Claudia Pou, Vice President and Global Head of Corporate Communications, via communications@freshdelmonte.com.
Source: Fresh Del Monte Produce Inc.
