Samsung continues to update the artwork available on its Frame TV— a television that, when turned off, displays artworks to seamlessly blend with home decor. Traditionally, the images available for display are primarily public domain artworks, which are free to use as the creators have relinquished their rights or the copyright has expired. Consequently, older pieces of art are more commonly found on the Frame TV compared to modern works. However, this has changed recently.
The Museum of Modern Art (MoMA) in New York has released 37 artworks from its collection on the Samsung Art Store. These pieces include Vincent van Gogh’s “The Starry Night,” Henri Rousseau’s “The Dream,” Georgia O’Keeffe’s “Evening Star III,” and Frida Kahlo’s “Fulang Chang and I.”
Robin Sayetta, Head of Business Development at MoMA, stated in a press release, “MoMA is a place that fuels creativity, ignites minds, and provides inspiration. Through our relationship with Samsung, we are broadening access to MoMA’s collection in a truly innovative way to millions of people. We were purposeful in building this new digital collection and hope to enrich the lives of art enthusiasts with culture and history on an extraordinary scale.”
Sang Kim, EVP and General Manager of North America Service Business at Samsung Electronics, commented, “At Samsung, we strive to redefine the home entertainment experience through continual innovation. Our collaboration with MoMA allows us to bring culturally significant works into millions of homes, allowing people to engage with renowned art in a truly remarkable way. This endeavor exemplifies Samsung’s mission to use technology to deliver exceptional experiences into the everyday lives of consumers.”
The Frame TV is available in various sizes and is currently on sale in the sizes 43″, 55″, 65″, and 75″ at the MoMA design store.
