WIRED contacted over 70 companies, spanning from electronics manufacturers to coffee producers, to inquire about potential price increases on imported goods. Most firms, including Garmin, Oura, Amazon, Logitech, OnePlus, and Steelcase, declined to comment, while others stated that it was premature to discuss pricing changes. Nonetheless, some companies did respond.
The home office furniture company, Branch, has been preparing for possible changes in trade policy for a while, implementing efficiencies in its supply chain to mitigate the impact of tariffs with minimal price increases. Despite uncertainty, Branch indicated that adjustments to prices might be necessary in the coming months, particularly for products sourced from countries with unexpectedly high tariff rates. The company emphasized that any price alterations would aim to protect its profit margins rather than expand them. Notably, Branch’s Ergonomic Chair, once recommended in WIRED’s Best Office Chairs guide, has increased from $339 to $359, a change the company made before tariffs were announced.
Moccamaster, a company that manufactures drip coffee makers, acknowledged the possibility of absorbing some short-term pressures in the U.S. though it is too soon to confirm if price increases will occur. Meanwhile, Ratio, a Portland-based coffee machine manufacturer, is maintaining its prices through April but indicated that high tariffs would likely lead to significant retail price hikes, as they are a small business already facing increasing costs.
Supernote, a digital notebook maker, shared a statement on Reddit regarding an impending price increase in the U.S. by the end of April. The company is adjusting its supply chain to counteract the long-term effects of tariffs. However, these adjustments are proving complex, given that the new tariffs impact a wide range of items.
The company behind smart bird feeders, under brands like Harymor and Sehmua, is exploring ways to internally manage rising costs without changing prices. They face increased expenses impacting profit margins but are aware of the competitive market and the price sensitivity of their customers.
Samsung has not yet responded to inquiries, but has informed Reuters that its TV business is less affected by the tariffs as most of its production occurs in Mexico.
As more information from various brands becomes available, it remains too early to make conclusive statements on this evolving situation. However, if current tariffs remain, price increases on various products are likely. Consumers considering purchasing a new phone, mechanical keyboard, or air purifier may want to begin their search soon.
This article was updated on April 8 to include the latest information on the tariffs affecting China and to note that Razer appears to be halting U.S. sales of its laptops.
