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HomeBusinessAmazon's veteran executive takes over as CEO of Jeff Bezos' Blue Origin

Amazon’s veteran executive takes over as CEO of Jeff Bezos’ Blue Origin


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Blue Origin, the spaceflight company founded by Jeff Bezos, has announced a change in leadership as current CEO Bob Smith steps down and Dave Limp, a high-profile executive from, takes over. Limp, who heads Amazon’s devices and services business, including the development of popular products such as the Alexa voice assistant and Echo smart speakers, will officially assume the role on December 4. This move comes as Blue Origin faces challenges and setbacks in its space projects, including the loss of a contract to SpaceX for building NASA’s lunar landing system. The company has also been accused of fostering a toxic work environment and has encountered delays in the launch of its future orbital rocket, New Glenn.

Blue Origin’s decision to replace CEO Bob Smith with Amazon executive Dave Limp signifies the company’s need for fresh leadership and expertise. Limp, known for his successful stewardship of Amazon’s devices business, will bring his experience and skills to navigate the challenges facing Blue Origin. Despite the company’s significant growth over the past six years, with a workforce of more than 10,000 employees and a backlog worth $10 billion, Blue Origin has encountered setbacks and criticism. Losing the NASA contract to SpaceX was a significant blow, leading to protests and legal action. Additionally, allegations of a toxic work environment have raised concerns about the company’s culture. The grounding of its New Shepard spacecraft and delays in the launch of New Glenn further highlight the need for effective leadership to address these issues and propel Blue Origin forward.

The appointment of Dave Limp as CEO comes at a critical time for Blue Origin, as the company aims to overcome its recent challenges and make significant progress in its space ventures. Limp’s successful track record in developing and commercializing popular products at Amazon, such as the Alexa voice assistant and Echo smart speakers, positions him well to drive innovation and profitability for Blue Origin. However, he will also need to address the existing criticisms and setbacks. Limp’s leadership will be closely watched as he takes over from Bob Smith, who faced scrutiny for the company’s setbacks and development hurdles. With his strong background in technology and customer-centric approach, Limp has the potential to steer Blue Origin towards success, ensuring a smoother transition and effectively advancing the company’s mission to make space more accessible.

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