Eric Martel, the chief executive officer of Bombardier Inc., participated in an event at the Laurent Beaudoin Completion Centre in Dorval, Quebec, Canada, on Wednesday, April 24, 2024. During this event, Bombardier Inc. introduced its new logo, named the Bombardier Mach. The occasion marked a significant moment for the company as it presented its refreshed brand identity. The event was captured in a photograph by Graham Hughes for Bloomberg—Getty Images.
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