Meta is introducing AI Studio, a new tool that allows users in the US to create AI versions of themselves on Instagram or the web. This feature enables creators and business owners to interact with their followers through these AI profiles. The AI profiles can engage in chat threads and respond to comments on the creator’s account, providing a more personalized and interactive experience for users.
Creators have the ability to customize their AI based on their Instagram content, topics to avoid, and links they want to share. They can also toggle features like auto-replies and specify which accounts the AI can interact with. Meta’s AI Studio not only allows for the creation of personalized AI characters but also enables users to share these AI creations with others, similar to platforms like OpenAI’s custom GPT store.
Although Meta recognizes the potential pitfalls of AI profiles, such as AI saying problematic things on behalf of creators, they have implemented safeguards such as clear labeling of AI profiles and guidelines for creators to specify topics that the AI should not engage with. The company’s focus on transparency and control in creating AI characters aims to mitigate the risks associated with generative AI technology.
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