Live Nation, the concert giant, has announced that its US clubs will no longer take a cut of artists’ merchandise sales at live shows. Under the program “On the Road Again,” artists will now keep 100% of the profits from their merch sales. The initiative aims to support developing artists and crew at the club level and will also provide an additional $1,500 per show to cover travel and fuel expenses for artists playing at participating clubs. Live Nation’s support extends beyond artists, as they will also provide financial bonuses to local promoters, tour reps, and venue crew members. Additionally, they will donate $5 million to their Crew Nation relief fund. Through this program, Live Nation is expected to deliver tens of millions of dollars in extra earnings to club artists and crew.
Live Nation’s decision to stop taking a percentage of artists’ merch profits at live shows is part of its “On the Road Again” program. This program, initiated in collaboration with legendary artist Willie Nelson, aims to support developing artists and crew at the club level. Artists will now keep 100% of the profits from their merchandise sales, allowing them to maximize their earnings. Live Nation will also provide an additional $1,500 per show to cover travel and fuel expenses for artists playing at participating clubs, further easing their financial burden. The program also includes financial bonuses for local promoters, tour reps, and venue crew members. In addition, Live Nation will donate $5 million to its Crew Nation relief fund, offering support to crew members facing unforeseen hardships. Overall, Live Nation expects this program to deliver tens of millions of dollars in extra earnings to club artists and crew.
Live Nation’s move to stop taking a percentage of artists’ merch sales is a significant step towards supporting artists’ livelihood. By allowing artists to keep 100% of the profits from their merchandise, Live Nation acknowledges the financial challenges faced by touring acts and aims to make it easier for them to continue performing for their fans. The program also includes benefits for local promoters, tour reps, and venue crew members, recognizing their contribution to the live music industry. Live Nation’s commitment to providing financial support extends beyond artists and crew, as they donate $5 million to their Crew Nation relief fund. With booming revenues in recent years, Live Nation is well-equipped to implement these initiatives, and through the “On the Road Again” program, they are expected to deliver substantial extra earnings to club artists and crew.
