Target is set to launch Target Circle 360, a $99 annual subscription that will provide members with free, unlimited delivery and rush shipping for online orders, starting on April 7. This new plan will offer free two-day shipping and same-day delivery on orders of $35 or more, rivalling similar subscription services by Walmart and Amazon that also eliminate shipping costs for an annual fee. As part of a promotional launch, Target Circle 360 will be priced at $49 until May 18, making it an attractive option for customers looking to save on shipping fees.
While Target Circle 360 seems like a new offering, it essentially combines the existing benefits of Shipt, which offers same-day delivery from nearby Target stores for $99 a year, with Target.com’s free two-day shipping on orders of $35 and up. This upgraded plan also includes access to the Shipt Marketplace for free delivery from additional stores, making it a comprehensive membership service for Target enthusiasts. With ecommerce and brick-and-mortar retail becoming increasingly intertwined, Target’s new subscription plan aims to compete with Amazon and Walmart by offering a convenient and cost-effective shipping solution for loyal customers.
In the highly competitive world of retail, companies like Amazon are continuously expanding their delivery capabilities by investing in more fulfillment centers and Same-Day Delivery sites. While Target may not be able to match Amazon Prime’s extensive delivery network, the introduction of Target Circle 360 allows the company to attract customers who value fast and free shipping benefits. By combining existing services into a single subscription package, Target is positioning itself as a viable alternative to its larger competitors in the race to capture the loyalty of online shoppers.
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