JPMorgan Chase is set to launch a new business division named Chase Media Solutions, which will provide marketers and advertisers with access to the spending data of its 80 million clients. This move aims to help brands connect with consumers on a more personal level by utilizing transaction data to target customers based on their purchase history. The new venture, led by President Rich Muhlstock, promises to offer unparalleled scale and insights that can enhance the degree of personalization in marketing strategies.
With the acquisition of Figg, a card-linked marketing platform, JPMorgan Chase & Co. is paving the way for Chase Media Solutions to revolutionize how brands reach and engage with consumers. Through a pilot program involving major corporations like Air Canada, Solo Stove, Blue Bottle, and Whataburger, the new company has already shown significant success in attracting new customers and driving growth. By leveraging its extensive first-party data and audience reach, Chase aims to provide a unique platform for brands and agencies to deliver personalized offers that resonate with consumer interests.
Chase Media Solutions represents a strategic move towards achieving a “win-win value” proposition for both business clients and banking customers. By tapping into its vast pool of transaction data, Chase is positioning itself as a key player in the marketing and advertising ecosystem, offering a competitive edge to brands seeking to connect with their target audience more effectively. This innovative approach underscores JPMorgan Chase’s commitment to leveraging its resources and insights to drive growth and create meaningful connections between brands and consumers.
