QVC Group, a division of QVC Group, Inc., announced on Wednesday a strategic agreement to conduct continuous live shopping streams on the social media platform TikTok. These streams will showcase QVC Group’s brands, products, and talent.
Recognized as a pioneer in live shopping, QVC Group will enable shoppers to join livestreams on TikTok at any time. David Rawlinson II, the president and CEO of QVC Group, Inc., noted that the organization is well-positioned to bring its large-scale, high-volume live social shopping experience to TikTok, a platform with over 170 million users.
According to a company statement, this partnership marks the offering of a broader selection encompassing thousands of brands and products, exclusively created content for TikTok. Since the introduction of QVC on TikTok Shop in August 2024, over 74,000 TikTok creators have highlighted QVC items through shoppable videos and livestreams on the platform.
Nico Le Bourgeois, head of U.S. operations for TikTok Shop, commented that live shopping on TikTok Shop merges entertainment, education, and commerce, fundamentally changing how users discover and purchase products. He expressed excitement about bringing QVC and HSN hosts’ expertise in live shopping to the TikTok community.
Since TikTok Shop’s launch in the U.S. in 2023, the number of monthly platform shoppers has nearly tripled. Through the agreement, QVC Group aims to enhance its connection with even more TikTok creators, enabling them to share products with their audiences.
Across its video platforms, including HSN, QVC Group produces more live shopping content than its competitors, delivering over 40,000 hours annually and leveraging more than 100 celebrity partnerships and its team of host-creators. The company offers 400,000 products and ships more than 200 million units annually. TikTok has yet to respond to FOX Business’s request for comment.
