The Trump Organization has recently gained attention with the introduction of a new piece of merchandise. The official Trump Store, an online retailer, has unveiled a “Trump 2028” hat, retailing for $50 and made in the United States. The high-crown cap, featuring full embroidery and a snap closure, encourages supporters to “make a statement,” and the item has sparked buzz online.
This launch arrives as President Donald Trump, currently serving his second term, has once again hinted at prolonging his presidential legacy beyond 2028. In a March interview with NBC News, Trump remarked, “No, I’m not joking,” alluding to potential methods for achieving this, which has elicited both support and concern.
However, the U.S. Constitution provides a significant obstacle, as the 22nd Amendment prevents any president from being elected more than twice. Despite this, the Trump Store is capitalizing on the controversy with additional merchandise, including a “Trump 2028” t-shirt bearing the slogan “Rewrite the Rules.”
Eric Trump, the president’s son and Executive Vice President of the Trump Organization, has actively promoted the new merchandise, sharing a photo of himself wearing the hat on social media. This has prompted varied reactions from online users, ranging from skepticism about which family member the merchandise might actually refer to, to outright disbelief about the possibility of a third term.
Critics argue that such messaging could challenge the democratic norm of presidential term limits, though others perceive it as typical Trump bravado combined with strategic marketing. The constitutional framework is clear, as only one president, Franklin D. Roosevelt, was elected to more than two terms before the 22nd Amendment was enacted.
Details about the Trump Organization’s internal operations remain sparse, consistent with private companies not subject to SEC reporting obligations. The organization’s website lists Eric and Donald Trump, Jr. as Executive Vice Presidents, while President Trump does not hold an active leadership role in the company.
The “Make America Great Again” (MAGA) hat, first introduced during Trump’s 2016 campaign, has become a symbol of his political movement. These caps are manufactured in the U.S. by Cali-Fame, a California-based company. The Trump Store has expanded its product range, launching at least 168 new items during the presidential transition between Election Day and Inauguration Day.
In addition to the classic MAGA hats, the store has introduced new variations such as the “45-47” MAGA hat, acknowledging Trump’s two presidencies, with the American flag and “45/47” embroidery. When FOX Business reached out to the White House for comments on the new merchandise, they were redirected to the Trump Organization, which did not immediately respond.
