Apple recently held a surprise “Scary Fast” event, which was speculated to unveil new chips to power the new lineup of Macs. As predicted, Apple introduced its new M3 chip lineup, which was the highlight of the event. The M3 chips, including the M3, M3 Pro, and M3 Max, will be featured in Apple’s new 24-inch iMac and MacBook Pros. These chips focus on graphical performance with ray tracing and mesh shading capabilities, as well as increased GPU utilization. Apple claims that the M3 renders at 2.5 times the speed of the M1 and has a 30% faster CPU.
Aside from the new chips, Apple also announced new MacBook Pro models in both 14-inch and 16-inch sizes. The standout feature is the new Space Black color option, reminiscent of the 2006 MacBook. The models are equipped with M3 chips and boast up to 22 hours of battery life on a single charge. The 14-inch MacBook Pro starts at $1,599 and goes up to $1,999 with the M3 Pro, while the baseline 16-inch MacBook Pro is priced at $2,499.
Additionally, Apple introduced a new M3 iMac with a vibrant and colorful design. It features the 24-inch form factor and comes with a 4.5K retina display, 1080p FaceTime camera, and a six-speaker system. The new iMac is available for pre-order with various color options starting at $1,299. In a surprising move, Apple mentioned that the entire event video was shot on an iPhone, showcasing the capabilities of their devices.
In summary, Apple’s “Scary Fast” event unveiled the new M3 chip lineup, which powers the new 24-inch iMac and MacBook Pros. The event also introduced new MacBook Pro models in a Space Black color variation and a new M3 iMac with a colorful design. Apple showcased the performance and capabilities of its devices by shooting the event video entirely on an iPhone.