The best practices hub is now available for professional accounts on Instagram, accessible through the professional dashboard. Marketed as an educational tool, this feature aims to assist creators in making engaging content by offering tips on creating, sharing, and monetizing their videos and photos.
Among the tips provided are general social media strategies such as tracking long-term follower growth and consistently posting more. Other tips are more specific, reflecting Instagram’s corporate priorities. For instance, one tip highlights that Reels lasting longer than 90 seconds will not be recommended to new users, which aligns with Instagram head Adam Mosseri’s previous statements about the platform’s focus on short-form content.
This guidance can be helpful for creators seeking to maximize their reach, providing them insights directly from the platform. Content creators have long tried to navigate social media algorithms to enhance engagement. However, the availability of these tips also introduces an element of pressure, compelling creators to conform to the platform’s preferences or risk reduced visibility for their content. Instagram’s recommendation to post more Reels is likely to accelerate follower growth, reinforcing the platform’s competition with TikTok by encouraging more short-form video content.
Recently, Instagram informed creators that “views” are now the primary metric across the platform, emphasizing its importance in evaluating content performance. Another crucial metric is how frequently audiences share content with others. Mosseri advises creators not to force the creation of shareable content, but rather to keep these metrics in mind.
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