Amazon is preparing to launch “Prime Big Deal Days” on October 8 and 9, promising numerous discounts for its Prime members. However, it is essential to exercise caution, as not all deals are as advantageous as they might appear. Here are several key points consumers should keep in mind before making purchases during this sale event.
### Any Deal That Seems Too Good to Be True… Probably Is
Shoppers should verify whether an item’s sale price is genuinely a good deal. One method is to compare the listing’s price with the manufacturer’s suggested retail price (MSRP) on the official website. Sometimes, Amazon inflates the MSRP to make discounts seem more significant. Additionally, comparing prices with other major retailers like Walmart, Best Buy, and Target can provide further clarity.
For instance, an Acer gaming laptop was listed on Amazon for $769.99 in September 2024, with an advertised $75 discount. Upon reviewing Acer’s website, it was evident that Amazon’s deal only saved $10. Tools like camelcamelcamel.com can also be useful in tracking a product’s price history to determine the legitimacy of discounts.
For example, a Rockland luggage set was marked down to $97.26 on Amazon, appearing to offer a 56% discount off a $219 MSRP. However, a price history check revealed that this luggage set typically sells for $90 to $100, putting the discount into perspective. The same applies to Apple AirPods Pro 2, which are regularly discounted to $189.99, a price shoppers can expect without urgency.
### Impulse Buys: Just Say ‘No’
It is important to avoid impulse purchases during sales, even if the deals seem tempting. Many shoppers experience buyer’s remorse after making impulsive buys. In a 2023 Google survey, 90% of respondents admitted to regretting impulse purchases, with 42% regretting items bought simply because they were on sale. Consumers are advised to make a list of items they genuinely need or want and stick to it during Prime Big Deal Days.
### Be Cautious of Products Sold and Shipped by Third-Party Sellers
Products sold and shipped by Amazon are a safer bet compared to those from independent third-party sellers. Although many third-party sellers offer legitimate products, the risk of encountering counterfeit items remains. Furthermore, these sellers might have different customer service policies than Amazon.
Some third-party sellers might pose as legitimate brands, creating confusion. Thus, it is recommended to buy directly from Amazon when possible. Shoppers can check the seller information on the product page, which should indicate that the item “Ships from Amazon.com” and is “Sold by Amazon.com.”
In case of issues with a purchase, Amazon offers an “A-to-z Guarantee” that provides some recourse for buyers, though it involves an eligibility and claims process.
### Last, but Not Least: Stay Away from Ring Camera Deals
While Ring cameras routinely go on sale during Prime events, buyers should be wary. The brand has faced scrutiny over privacy and security issues, including contentious law enforcement partnerships. Despite recent policy changes, concerns remain, and potential buyers might want to reconsider investing in Ring’s home security equipment.
By following these guidelines, consumers can make more informed decisions during Amazon’s Prime Big Deal Days, ensuring they genuinely benefit from the shopping event.
