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Microsoft testing ads in Windows 11 Start menu in new trial.

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Microsoft has announced that it will start testing ads within the Start menu on Windows 11, using the Recommended section to suggest apps from the Microsoft Store. This new feature will only be available to Windows Insiders in the Beta Channel in the US and will not apply to commercial devices. While users will have the option to disable the app promotions in the Settings section, Microsoft is seeking feedback on the changes to determine if these ads will be well-received.

The decision to introduce ads in the Start menu has sparked mixed reactions among Windows testers, with some expressing concern about the potential intrusion of ads in the user interface. Microsoft has emphasized the importance of user feedback in shaping future developments, hinting that the ads may be removed from the final version of Windows 11 if there is enough negative feedback. Ultimately, it will be up to Windows testers to provide their input on these changes and influence Microsoft’s decision on whether to proceed with including ads in the Start menu.

As Microsoft continues to fine-tune Windows 11 through feedback from testers, the inclusion of ads in the Start menu serves as a controversial new addition to the operating system. With the ability to disable these app promotions, users have some control over their experience, but the default enablement suggests that Microsoft is eager to explore new avenues for generating revenue. The upcoming feedback from Windows testers will be crucial in determining the fate of these ads in the final release of Windows 11.

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