Temu and Shein are set to increase prices for their U.S. customers starting April 25th, as reported by the Associated Press. This change is in response to tariffs imposed by President Donald Trump on goods imported from China.
The tariffs, which are 145% on Chinese-made products, coupled with Trump’s decision to revoke a customs exemption that allowed goods valued under $800 to enter the U.S. duty-free, have affected the business operations of both companies. Currently, nearly 4 million parcels, primarily originating from China, enter the U.S. daily under this exemption, which will soon be discontinued.
In recent years, Shein and Temu have increased their popularity in the U.S., driven by their discount pricing and marketing through influencers. According to a report by the Wall Street Journal last year, Amazon now views Shein and Temu as more significant competitors than traditional retailers such as Walmart and Target. In response, Amazon launched “Amazon Haul” in November, a storefront featuring mass-produced and discounted items, to compete with these platforms.
Despite the upcoming price adjustments, Shein and Temu are encouraging their customers to continue shopping. The companies assure that they are taking steps to minimize the impact on consumers and will ensure that orders are delivered on time.
