Amazon is gearing up for its second mega sale of 2023, Prime Big Deal Days, which will take place on October 10 and 11. Similar to July’s Prime Day, Prime members will have exclusive access to discounts across all product categories. This fall event is Amazon’s way of kick-starting the holiday shopping season, allowing members to begin purchasing gifts early and spreading out their spending over a few months. Experts predict that the emphasis will be on giftable products, such as electronics, fitness equipment, and kitchen gadgets. Additionally, Prime Day is a great time to sign up for a Prime membership or an Amazon credit card as the retailer offers additional benefits and incentives to new members.
While Prime Day offers great deals, shoppers should also keep in mind that Black Friday and Cyber Monday are just around the corner and often offer a wider selection of discounts on products like TVs, phones, laptops, and toys. However, if you find a strong deal during Prime Day, it may not drop further in price during the later sales events, especially for trending products or popular brands. Experts recommend buying in-demand items as soon as you see a price drop to avoid them selling out later in the season. It’s also worth noting that other retailers will be hosting their own mega sales in October, so shoppers should compare prices and deals to ensure they are getting the best possible savings.
To save during Amazon’s October Prime Day, planning is key. Amazon offers exclusive promotions, coupons, and opportunities to earn credits before and during the sale, which can help shoppers maximize their savings. Signing up for notifications about sales and deals, creating deal alerts, and utilizing Amazon’s virtual assistant, Alexa, can all help shoppers stay on top of the best discounts. Additionally, adding items to a wishlist and turning on notifications for “watched and waitlisted deals” can ensure that shoppers don’t miss out on any Lightning Deals that occur during Prime Day.