Romanian music company Global Records is expanding into the German market, opening a new office and studios in central Berlin. This move comes following Germany’s strong recorded music revenues in the first half of 2023, which totaled €1.056 billion. Heading up Global’s new German division is Julian-Dominik Vicari, formerly of Spinnin’ Records. The company aims to bridge the gap between Central and Eastern Europe (CEE) and Western Europe, capitalizing on the trend of hyper-localization in music scenes across various markets.
Global Records, Eastern Europe’s largest independent record label, boasts a catalog of over 5,500 songs and recordings. It operates seven labels and is set to release over 550 tracks in 2023. The company generated revenues of more than €25 million in 2022 and forecasts a 20% year-on-year growth with full-year revenues of €30 million in 2023. Global Records has signed three new artists through its German division and has partnered with Believe Germany for digital distribution.
The German recorded music market is expected to continue experiencing steady growth in the coming years. Germany, known for its multicultural audience, open club scene, and diverse range of radio stations, provides a favorable environment for the genre of dance music, which Global Records specializes in. The company aims to contribute to the market creatively and mark its presence as a new player. The German market also offers opportunities for a variety of genres and domestic as well as international repertoire, with untapped musical talent waiting to be discovered. Global Records plans to invest in A&R and marketing in Germany, building on its commitment to talent acquisition and expansion.