AI-powered marketing platform SymphonyOS has partnered with UnitedMasters to provide automated music marketing tools to indie artists. The collaboration aims to boost music exposure and expand fan bases for artists in UnitedMasters’ ‘SELECT’ tier by executing marketing campaigns using SymphonyOS’s tools. The partnership also offers real-time recommendations through the UnitedMasters app. SymphonyOS’s AI technology generates and executes custom release strategies based on individual artist objectives and industry best practices, while also providing valuable insights and tracking content performance. UnitedMasters aims to free musicians from the burdensome tasks of promoting their music, allowing them more time to focus on their craft.
UnitedMasters’ Head of Strategic Partnerships, Catherine Zielinski, stated that their partnership with SymphonyOS allows artists to maximize their time creating music by letting technology handle the heavy-lifting of marketing campaigns. SymphonyOS Co-founder and CEO, Megh Vakharia, expressed excitement about the opportunity to bring their technology to creatives everywhere. SymphonyOS originated from Integral Studio, a web agency that served artists like SZA and Travis Scott before evolving into a marketing platform. Earlier this year, SymphonyOS raised $1 million in a pre-seed fundraising round, while UnitedMasters launched its own beat marketplace. With existing partnerships with Snapchat and Coinbase, UnitedMasters received backing from major players like Apple and Alphabet.
In summary, SymphonyOS and UnitedMasters have joined forces to provide automated music marketing tools to indie artists. By executing marketing campaigns and offering real-time recommendations, the partnership aims to enhance music exposure and expand fan bases. SymphonyOS’s AI-powered technology generates custom release strategies and provides valuable insights to artists. Meanwhile, UnitedMasters aims to free musicians from promotional tasks, allowing them more time to focus on their music.
