Apple has acknowledged that its new iPhone 15 Pro model is experiencing overheating issues due to a software bug in iOS 17. Some consumers have complained about their devices becoming uncomfortably hot, especially during the initial setup or after restoring the device. Apple has identified the bug and is working on a software update to address the problem. The company also mentioned that recent updates to third-party apps are causing them to overload the system, and they are collaborating with the app developers on fixes.
While Apple attributes the overheating issue to software bugs, some experts propose different reasons. Analyst Ming-Chi Kuo suggests that Apple’s thermal system design, specifically the usage of a lighter titanium frame, may hinder effective heat dissipation. Kuo believes that software updates may not fully resolve the issue unless Apple reduces processor performance. On the other hand, CEO Patrick Moorhead speculates that the problem might be due to the less-than-perfect implementation of TSMC’s 3-nanometer chip, questioning if it is related to Apple’s new neural processor unit.
In other news, Apple reportedly developed its own search engine named “Pegasus.” Led by John Giannandrea, Apple’s senior vice president of machine learning and AI strategy, the project poses potential competition to Google’s dominance in web search. If Apple makes its search service the default on iDevices, Google may lose traffic and the fees it currently pays to Apple, which amounts to over $8 billion annually. The move could potentially be more profitable for Apple in terms of digital advertising revenue.
