Apple CEO Tim Cook shared in an interview with The Independent that he considers the upcoming Apple Vision Pro headset as part of his nightly routine, and it has convinced him of the future potential of spatial computing. He described using the Vision Pro as an industry-defining “aha” moment. Cook emphasized that experiencing the headset firsthand is crucial to understanding its profound impact.
While industry analysts have expressed skepticism about the sales potential of the Vision Pro in its first year and Apple’s ability to lower costs, Cook remains optimistic about the headset’s future impact. During his trip to Europe to meet with app developers, Cook noticed the incredible work being done and the excitement surrounding the Vision Pro. The headset, set to be released in 2024, will focus on gaming, aligning with Apple’s commitment to the gaming industry.
Cook emphasized that Apple is fully committed to gaming and is serious about its role in the company’s future. With console-quality gaming capabilities in the iPhone 15 Pro models and collaboration with developers to bring console games to their devices, Apple is putting a significant focus on gaming. Cook believes that the Vision Pro and Apple’s dedication to gaming will have a lasting impact on the industry.
In conclusion, Tim Cook’s interview highlights his personal enthusiasm and belief in the transformative power of the Apple Vision Pro headset. Despite skepticism from analysts, Cook remains positive about the headset’s future impact and sees significant potential in spatial computing. Apple’s commitment to gaming, showcased through the iPhone 15 Pro models and collaboration with developers, further strengthens their position in the gaming industry.