The highly anticipated OnePlus Open, the company’s first foldable phone, is expected to launch sometime in October. Ahead of its official release, the device was spotted in the hands of Indian film star Anushka Sharma. The actress was seen using the phone in both folded and unfolded states, giving a glimpse of its design and functionality. The OnePlus Open features a black colorway with a large circular camera island and an LED flash. This marketing strategy by OnePlus is not new, as previous models like the OnePlus 6 and OnePlus 7 were also accidentally revealed by Indian celebrities before their official launches.
The sighting of the OnePlus Open in the hands of Anushka Sharma has generated significant buzz and speculation among fans. It is possible that she might become a brand ambassador for OnePlus in the Indian market. However, this has not been confirmed by the company yet. Interestingly, Sharma’s husband, Indian cricketer Virat Kohli, is a brand ambassador for Vivo, a sister company of OnePlus. This incident follows a trend of OnePlus phones being revealed by Indian celebrities before their official announcements, indicating a possible marketing strategy employed by the company.
While the leaked images and videos provide a glimpse of the OnePlus Open’s design, the functionality of its folding screen and cover was not explicitly shown. It is unclear whether OnePlus intentionally orchestrated this PR stunt or if it was a mere coincidence. Nevertheless, this incident has further fueled anticipation for the launch of OnePlus’ first foldable phone, which has been in the news for quite some time. With the device expected to hit the market soon, fans and tech enthusiasts are eagerly awaiting its official unveiling.