Placeholder canvas
11.4 C
London
Thursday, February 22, 2024
HomeTechnologyGetty Images Dives into the Realm of Generative AI with Intent

Getty Images Dives into the Realm of Generative AI with Intent

Date:

Related stories

Limited physical release of Xbox’s Pentiment for Switch with pre-orders opening soon.

Obsidian Entertainment's game Pentiment is now available on the...

Custom chip manufacturing deal between Microsoft and Intel.

Intel and Microsoft have entered into a partnership that...
spot_img

Earlier this year, Getty Images filed a lawsuit against Stability AI for allegedly misusing over 12 million Getty photos to train its AI tool, Stable Diffusion. In response, Getty Images is now launching its own AI photo-generation tool called Generative AI. The tool is paywalled on the Getty.com website and will also be available through an API for Getty customers to integrate into other applications. Generative AI by Getty Images is trained on hundreds of millions of Getty Images and utilizes Nvidia’s model architecture, Edify. The tool is designed for commercial use, specifically for tasks such as finding generic images for marketing purposes.

Getty Images CEO, Craig Peters, highlighted their partnership with Nvidia, which provided them with unlimited access to graphics processing units for training the AI tool. This puts Getty in direct competition with rival Shutterstock, who partnered with OpenAI, and Adobe, which recently incorporated its generative AI engine, Firefly, into Photoshop. Getty’s entry into the AI photo generation space raises concerns about ethics and licensing. Peters maintains that Getty’s tool is different because they have legally cleared the rights to the photos used for training the models. Getty also assures customers that they are covered by the company’s royalty-free licensing agreements if a Getty contributor claims that an AI-generated image resembles their original artwork.

In summary, Getty Images is countering its earlier lawsuit against Stability AI by launching its own AI photo-generation tool called Generative AI. The tool, trained on hundreds of millions of Getty Images using Nvidia’s model architecture, Edify, is aimed at commercial customers. It allows users to prompt the tool to generate new images instead of using stock photos. Getty’s entry into the AI photo generation space puts them in competition with Shutterstock and Adobe. However, Getty emphasizes that their tool is different because they have legally cleared the rights to the photos used for training the model, providing indemnification to their customers. Concerns over the ethics and licensing surrounding the use of photographers’ images for AI training purposes are also raised.

Source link

Subscribe

- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from up to 5 devices at once

Latest stories

LEAVE A REPLY

Please enter your comment!
Please enter your name here