Activision Blizzard’s King division is celebrating its 20th anniversary as a company and announcing that Candy Crush Saga now boasts 15,000 levels for players to enjoy. The match-3 game has reached $20 billion in revenue and five billion downloads since its debut in 2012, solidifying its status as a game industry phenomenon. Candy Crush Saga has consistently been the top-grossing game franchise in U.S. app stores for six consecutive years. Alongside its success, King continues to invest in long-term improvements for the game, as well as engaging in activities outside of the game such as partnerships and a TV show.
King has cultivated a strong community of players over the years, and Candy Crush Saga has become a cultural icon. With 238 million monthly active users in the second quarter of 2023, the game brings together players of all ages and backgrounds. King’s focus remains on its players, aiming to provide new challenges and engaging content. The company is also embracing new technologies, such as AI, to enhance game design and gameplay. AI helps King in building and balancing levels, as well as improving the overall player experience. King’s success extends beyond the game itself, as the company is recognized as a caring and inclusive workplace, with acknowledgments from Newsweek and The Sunday Times in 2023.
King’s Candy Crush Saga is a force to be reckoned with in the gaming industry. The game’s 15,000 levels and $20 billion in revenue highlight its immense popularity. With its dedicated community and continuous investment in improvements and fresh content, King has managed to keep Candy Crush Saga at the forefront of pop culture. The company’s focus on long-term development and partnerships outside the game has contributed to its success. Additionally, King is harnessing AI to enhance player experience and streamline game design processes. The company’s commitment to its players and its inclusive workplace culture have also been recognized and commended. Overall, King’s 20-year anniversary is marked by its accomplishments and the promising future of Candy Crush Saga.