Activision Blizzard’s King division is celebrating the 20th anniversary of Candy Crush Saga by launching its 15,000th level for the game. The company shared that Candy Crush Saga has generated $20 billion in revenue and has been downloaded over five billion times. King’s games, including Candy Crush Saga, Candy Crush Soda Saga, and Farm Heroes Saga, have worldwide popularity and continue to captivate audiences with over 200 million monthly active players. The Candy Crush franchise has been the top-grossing game franchise in the U.S. app stores for six consecutive years. King is committed to delivering new challenges and engaging content for its players while embracing the potential of new technologies like AI to enhance game design and player experience.
As King celebrates its 20th anniversary, its focus remains on its players and its mission to make the world playful. Candy Crush Saga, which recently celebrated its 10th anniversary, is about to release its landmark 15,000th level, designed by the newest members of the team. King recognizes the importance of diversity and inclusivity, which has been a key element of its success over the years. In 2023, King was recognized by Newsweek and The Sunday Times for being one of the most loved workplaces and one of the best places to work in the UK. King looks forward to continuing to deliver fun gameplay and memorable moments for its players as it enters the next phase of its journey.
King believes that the future of mobile gaming will be shaped by AI, which has the potential to enhance game development and player interaction. By understanding players’ interactions and optimizing game operations, AI can provide highly relevant content and options for players. King’s commitment to creativity and innovation, coupled with its caring and inclusive culture, have been integral to its success in the past 20 years. With its iconic Candy Crush franchise and other popular games, King aims to continue bringing joy to millions of players around the world.