Meta has introduced a series of chatbots based on celebrities such as Paris Hilton, Snoop Dogg, and Mr. Beast. These chatbots are available in beta on Facebook Messenger, Instagram, and WhatsApp. Each celebrity chatbot has a unique personality, with Paris Hilton playing a mystery-solving detective, Snoop Dogg as a dungeon master, and Mr. Beast as a chatbot that roasts users because he cares. Meta plans to make the tools used to build these chatbots available to users and businesses in the future, allowing them to create their own versions.
What sets Meta apart from its competitors is its open-source approach to building products based on machine learning models. While companies like Google and OpenAI keep their latest AI models proprietary, Meta has made its Llama models open to all, allowing for collaboration and the creation of derivatives. The integration of Llama into all of Meta’s apps and services showcases the benefits of open-sourcing AI models for big companies. However, there are some concerns about Meta’s open source strategy, with individuals like Holly Elmore calling for Meta to stop distributing the most detailed versions of the Llama model.
This launch of Meta AI is not Meta’s first foray into AI assistants. In 2015, when it was still known as Facebook, the company introduced a virtual assistant called M to compete with Alexa and Google Assistant. However, M relied heavily on human workers to provide responses, and the majority of user interactions were handled by humans. The assistant was eventually shut down in 2018.