The upcoming OnePlus Open smartphone is rumored to be released in October, which aligns with the sighting of Indian actress Anushka Sharma with the device in late September. It is speculated that OnePlus deliberately leaked the phone by instructing Sharma to showcase it, resulting in an awkward pose that revealed both its external body and internal screen. This strategic leak generated buzz and anticipation for the phone’s official unveiling, contributing to the competition in the folding phone market. However, it is suggested that OnePlus could come up with better marketing strategies in the future.
Despite the awkwardness of the situation, the leaked images and videos confirmed the existence of the OnePlus Open smartphone and provided a clear look at its features. The photos show a 6.3-inch OLED cover screen and a 7.8-inch OLED internal screen, as well as the camera array on the back of the phone. It is noted that it would have been beneficial if Sharma had confirmed the rumors about the phone’s processor, such as the Qualcomm Snapdragon 8 Gen 2 chip. Overall, this staged leak has created anticipation for the phone’s official unveiling and highlights the increasing competition in the folding phone market.
While it is uncertain whether the leak was intentionally orchestrated by OnePlus, it is not uncommon for companies to employ unique marketing tactics to promote their products. Examples include T-Mobile distributing Reese’s Cups during Halloween to promote its 5G plans and Nvidia creating a crop circle resembling its Tegra K1 chip. If OnePlus aims to stand out in the competition, it may need to develop more innovative and creative marketing strategies in the future.