This news article explores effective strategies for selling great ideas within an organization. The first tip is to use guerrilla tactics, as described by Lily Haake, an executive search expert. Haake explains that successful individuals who have won investment for their initiatives often employ stealth-like approaches by starting with a small proof of concept and then leveraging the influence of one business leader to gain support from others. This method relies on clever influencing and builds a critical mass of people invested in the idea.
The second tip focuses on stakeholder management, as highlighted by Cathrine Levandowski, the global head of operations at Quintessentially. Levandowski emphasizes the importance of having champions across the business who feel involved in the effort. She shares an example from Quintessentially’s implementation of Salesforce Marketing Cloud, where she ensured that various stakeholders were on board to successfully utilize the technology.
In summary, selling great ideas in an organization requires creative tactics and thoughtful stakeholder management. By employing guerrilla tactics and leveraging influencers, individuals can gain support for their ideas at multiple levels within the organization. Building a critical mass of invested stakeholders increases the chances of getting approval for the idea. Additionally, having champions across the business who feel included and engaged can help drive successful implementation and adoption of the idea.