In-N-Out President Lynsi Snyder is committed to maintaining affordable prices at the popular West Coast burger chain despite California’s new minimum wage law, which offers fast food workers a $20 starting wage. Snyder’s dedication to keeping prices low comes as some competitors, such as McDonald’s and Chipotle, have announced price increases to offset the impact of the wage hike. While an In-N-Out location in Los Angeles recently raised prices slightly, Snyder’s stance sets In-N-Out apart by prioritizing customer satisfaction over profit margins.
During a TODAY interview, Snyder revealed that she stood firm in VP meetings to push back against significant price hikes, emphasizing her responsibility to protect the affordability of In-N-Out’s menu for customers. Moreover, Snyder expressed that the company does not intend to implement mobile ordering options, emphasizing the importance of maintaining a strong focus on customer service. Additionally, she made it clear that In-N-Out has no plans to franchise or transition into a publicly traded company, showing a commitment to preserving the brand’s values and traditions. Despite economic pressures, Snyder’s leadership showcases a unique approach that distinguishes In-N-Out from its competitors in the fast-food industry.
